Short vs. Long
It was 15+ years ago and I was preparing for an East Coast VC pitch. Our CFO at the time, a Wharton grad, pushed me to make sure I wore the proper jersey for the game we were playing and …
Read More →Friday the 18th of May – my last day at FetchBack
I’m honored to have worked with such an amazing group of people. The “startup”creates such an incredible bond between those who bring it to life. Only those who have taken such a journey can relate. Thank you so much for …
Read More →Integrated Marketing Technologies: Fact or Fiction?
Fiction! In a world of absolutes you either have the monolithic borg-like entity that attempts to solve all issues, or the specialized entity that handles a particular task and attempts to do it perfectly. In my experience, the massive solution …
Read More →My Biggest Mistake(s)
It’s supposed to be cathartic to talk about our mistakes. Let’s see if that’s the case. I’m pretty consistently reminded of just how big one of mine was. At least I believe it’s a big one. My goal is to …
Read More →The Capital Efficient Model – FetchBack in Review
Over the course of my career I have done the bootstrap venture, the venture with significant VC dollars and the capital efficient venture (sub $5 million). FetchBack is my latest venture and was recently acquired by GSI Corp. My goal …
Read More →Attribution Takes Center Stage – ClearSaleing Acquired by GSI
It was recently announced that GSI Commerce Inc. (NASDAQ: GSIC) Global Marketing Services division has acquired ClearSaleing, a Columbus, Ohio-based provider of advanced advertising analytics and attribution management. For those who are not familiar with ClearSaleing, or the ongoing …
Read More →Stop Trying to Be the Nordstrom of Your Industry
I have a close friend who ran an in-bound telesales company — the eager folks who answer your 2 a.m. call and take your credit card number for the infomercial widget. He was able to enlighten me about the reasoning …
Read More →Customer Lifetime Value
You are what you measure. Companies need to focus much less on product profitability and more on customer profitability. This concept isn't new — many retailers have implemented a loss-leader strategy in an effort to secure a relationship with a …
Read More →Are You Focused on the What or the Who?
The typical company’s marketing structure centers around the product offering. Tasks and duties are aligned around product deliverables and marketing to the target audience, more often than not to the masses. This structure has worked for decades, but the role …
Read More →Display Advertising As Guerrilla CRM
I think the term CRM is highly overused today – it means a lot of different things to different people, and it's lost a lot of the spirit of what's behind it. Most of the focus right now is on …
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